Out of the heartbreak of losing our beloved dog, Max, to a sudden current on a summer afternoon, our mission was born: to ensure no pet owner ever endures the tragic loss of a best friend to the water. Driven by his memory, we channeled our grief into creating high-buoyancy, ultra-reliable dog life vests that blend uncompromised safety with comfort and style. What started as a single garage prototype has grown into a passion project dedicated to protecting thousands of pups, making sure every aquatic adventure ends safely at home.